creativedirection
In my role at REIT Development, I was a driving force behind the creative process, from initial concept to final execution. My responsibilities span a wide spectrum of creative tasks, including planning, visualizing, and developing branding and design content.
Coinvesting was one of the projects I had the pleasure of working on.
I was responsible for designing the logo, branding, website, marketing material & print media.
logodesign
I've crafted the logo for the company 'Coinvesting' with a central theme that embodies the essence of a trusted, secure, professional, and contemporary investment firm. The logo design artfully blends these core concepts into a visually compelling representation. In terms of color selection, I opted for a captivating gradient that seamlessly transitions between shades of orange and yellow. These hues were deliberately chosen because they evoke sentiments of optimism, confidence, and trust, making them ideal for capturing attention and establishing credibility. For the custom typography design, I pursued a clean and minimalist approach, ensuring that the typography remains uncluttered and highly legible. To infuse a sense of continuity and harmony, I incorporated subtle design elements inspired by the logomark, creating a cohesive visual identity for 'Coinvesting.'
keyvisuals
Here is one of the many key visuals that were created for the ‘Coinvesting’ brand.
webuidesign
I was tasked with designing the 'Coinvesting' website, ensuring a cohesive theme aligned with the brand's logo and overall aesthetic. The goal was to create a professional, modern, and streamlined site that reflected the company's values. Coinvesting wanted a clean, straightforward design that was both visually appealing and concise. You can view the Figma design below or explore the live site at www.coinvesting.com.
eventdesigns
For Dubai AI & Web3 Festival, I was assigned with designing the display booth and the visuals, as this was a partnered event with Hero.io, the other firm I also am the Creative Director of, I had to blend a craft visuals that suited and unified the styles of both the brands. The visuals were created in collaboration with my small design team who assisted in creating 3D models and FX for the screens. The screens were run using Resolume Arena to map the visuals to the LED wall.
