creativedirector
In my role at REIT Development, I was a driving force behind the creative process, from initial concept to final execution. My responsibilities span a wide spectrum of creative tasks, including planning, visualizing, and developing mock-ups and design content.
CryptoTower was one of the projects me and a 3D team had the pleasure of working on from 2022 - 2024,
I had the pleasure to work on 2 versions of the tower, the initial design and the current design displayed here.
I was responsible for the overall branding, creative direction & aesthetic development, social media content, architectural style renders, lighting, rendering, compositing, production/post production of the videos, SFX, sound design & scoring for videos, marketing material, designing brand aesthetics and print media.
animationprojects
A significant part of my work at REIT Development projects involved me in directing & conceptualizing animated videos and projects. These concepts were then animated in 3D & 2D along with a team and were made as a part of marketing material for the CryptoTower campaign, where I was in charge of Lighting, VFX , Motion Graphics, Sound Design, Scoring & Post-Production
corporatebranding&aestheticsdesign
I was also responsible for branding and event design, conceptualizing aesthetic concepts, renders & content for the brand and the typography for their logo and translating them into branding, graphic, and visual designs for various events and campaigns..
web/uidesign (2023)
In the realm of UI design, I excel at creating user interfaces that seamlessly blend form and function. My expertise extends to website/app UI design, where I craft intuitive and visually appealing user experiences. I specialize in designing website user interfaces and optimizing user experiences. Whether it's crafting wireframes, prototyping, or conducting user testing, I ensure that the websites I design are both aesthetically pleasing and functional. During my time at REIT, I used this skill to create website UI designs for numerous companies within the REIT portfolio. You can visit the live site at www.cryptotower.com or view the older figma preview below.